Monday, 16 November 2015

Role of Technology and Internet in Present Day Hotel Industry

Technology impacts and assists the growth of practically every industry in the present age. Hotel industry too isn’t insulated from its effects. With local and international hotel establishments working overtime to tap into the power of internet, in order to catalyze their sales and to improve customer relations, it is only evident how internet is playing a key role in development of hotel industry today. Social networking portals like Facebook, Twitter etc. are increasingly playing a dominant role in strategies of hotels all over. User generated feedback’ and reviews on such websites play a huge role in popularizing the services of hotels by word of mouth. Further, it also becomes easier to stay in touch with and maintain relationships with ex-clients by making use of online tools.
Several other types of websites are working round the clock to bring travel related products and services closer to end-user, either by way of making them available on the clients’ desktops or via the exponentially rising number of mobile phone internet users.

Cloud computing can be very beneficial for all kinds of businesses, including hotels. By implementing a cloud computing solution, you can give yourself a competitive advantage and make your life easier at work.
And that’s not all! Here are 4 more ways cloud computing benefits the hotel industry.
Ø  Cloud Computing Helps Hotels Cut Costs
With cloud computing, you only pay for what you need. That means that your upfront costs are low because you only pay for the cloud storage and computing power that your hotel needs.
You also cut hardware costs, energy costs, and operational costs with the cloud. Your need for excessive hardware in your hotel is reduced and, as a result, you won’t burn throughout as much electricity. The cloud also cuts project time, which results in cut costs and higher productivity.

Ø  Cloud Computing Solutions Are Reliable And Secure
With the cloud, you store your data securely and remotely instead of in an on-site physical location. That way, you don’t have to worry about losing all of your data if a natural disaster or security breach occurs at your location.

Ø  Cloud Computing Gives You flexibility To Work Remotely
Ever wondered what it would be like to work remotely?
With cloud computing, you can find out! The cloud gives you the flexibility to work from anywhere. All you need is an internet connection and a device, like a computer, tablet, or mobile phone. Then, you can access all of your critical business application from anywhere.
The whole world is your office, and you can work remotely without having to sacrifice productivity!

Ø  Cloud Computing Helps You Improve The Guest Experience
With cloud computing, you can improve staff collaboration immensely. So, if your guests need assistance, your staff can be more responsive in a quicker and more efficient way. Not only that – cloud computing helps reduce downtime. That way, you and your staff can keep your guests happy and keep them coming back to your hotel in the future.
Anuja Sharma

Faculty, AISSMS College of HMCT, Pune

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